How many sea creatures can you illustrate using a semi-circle? We created quite a few‚ and then we brought them to life on stationery‚ posters‚ and outdoor billboards. The creatures featured in a TV commercial too; moving to the pulse of a humorous sea shanty – kind of Noel Coward meets Popeye
the Sailor. The menagerie of illustrated critters was our solution to a tricky brand positioning problem.

The Great Barrier Reef Marine Park Authority (GBRMPA) briefed HarrisonNess to create a brand identity for its aquarium in Townsville. The brand‚ however‚ was to have a somewhat split personality; a fun‚ popular attraction on one hand‚ and a serious research facility on the other. The solution: we named the aquarium Reef HQ; we designed a simple‚ sea-coloured logo incorporating a sphere with an enclosed semi-circle‚ reflective of our water-covered planet and the aquarium’s acrylic underwater tunnel; and then we used the semi-circle to create the fun‚ yet sophisticated sea creature graphics that bring the identity
to life.